The Rise of the Prosumer

  • November 14, 2017

According to a recent EY Report a Prosumer is a term used for a consumer who is unusually interested in products or services of a brand.

If you Google anything from how to make your car headlights shine with toothpaste to how to create a Pivot table in Excel there will be prosumers waiting for you with clever and well thought through know how.

These individuals can be very useful sources of product development ideas, or can be incentivised as a low cost provider of technical service to other consumers.

Have you your considered immobilising your own fleet of prosumer? Ask us how.