Value of long term PR

  • October 26, 2017

Creating a long-term PR strategy is a must for the modern business – look at Apple and its reliance on PR to launch its new products.
Today clients require multi-channel content over long periods of time. Taking a once in a while approach to PR does not work. Once off PR stunts have no real value long term.
Engaging with journalists and bloggers over a longer time will ensure you become known and trusted for what you want to be famous for.
Jumping on the back of topical stories is not a sustainable strategy. Own your PR profile and choose when and what you want to be famous for with an approach that aligns to your business strategy.
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